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School of Business & Economics

Marketing Major Requirements

Major Sequence

Foundation Courses

The following courses ideally should be completed by the end of sophomore year.

  • GW 100 Gateway Colloquium
  • ACC 112 Accounting for Decision Making I
  • ACC 212 Accounting for Decision Making II
  • BUS 331 Marketing Principles and Management
  • BUS 335 Consumer Behavior
  • BUS 341 Organization and Management
  • BUS 355 Business Law I
  • BUS 490 Strategy and Policy
  • ECON 100 Introduction to Economics
  • MATH 110 Finite Mathematics
  • MATH 140 Mathematical Modeling:  Finance
  • MATH 176 Calculus I

Business Core Courses

  • Two of the following:
    • BUS 332 Marketing in Services Industries and Not-for-Profit Organizations
    • BUS 333 Marketing Channels
    • BUS 339 Seminar in Marketing
    • BUS 356 Business Law II
  • One of the following:
    • BUS 332 Marketing in Services Industries and Not-for-Profit Organizations
    • BUS 333 Marketing Channel
    • BUS 339 Seminar in Marketing
    • BUS 356 Business Law II
    • ANTH 171 Cultural Anthropology
    • ART 141 Graphic Design I
    • JOU 211 Writing for Media
    • PSY 211 Learning and Conditioning
    • PSY 212 Perception and Cognition
    • PSY 259 Social Psychology
    • SOC 225 Methods of Social Research

BUS 360 is a travel course designed to increase students’ awareness add familiarity with the business practices, culture politics and values of different countries around the world.  Students meet with business executives, educators, government officials and visit various business organizations and cultural sites.  Consent of instructor is required.

Also offered is 330 Seminar in Marketing offering an in-depth study of Marketing. Topics vary according to student and faulty interest

Additional courses in special topics, internships, independent study and project are available with consent from the department head.